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Explain Factors which determine choice of an advertising medium
a. The intended target group
?The nature of the target group interms of habits customers age: will determine choice of the right medium.
b. the physical characteristics
?The mediums physical characteristics ; visual aspects, colour, movement’s.
c. Media circulation
?Where an advertiser aims to reach countrywide cliental, choice of a nationwide media is necessary.
d. Cost of advertising
?Should be affordable and that they should be reasonable compared to the returns.
e. urgency of the advertisement
?Urgent and quick adverts may require mediums such as Radio , TV.
Advantages of advertising
lydiajane74 answered the question on May 8, 2018 at 01:51
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