Trusted since 2008
LoginRegister
Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Browse exam papers
Or go directly to:
Class notes Holiday assignments Topical questions Other resources

State five advantages and five disadvantages of personal selling in product promotion.

State five advantages and five disadvantages of personal selling in product promotion.

Answers

Simon
Advantages.
• In personal selling the buyer is able to make informed decisions.
• The salesperson can demonstrate the operations and use of the product.
• This method is persuasive as it involves personal communication.
• It is more flexible than other methods because the salesperson is able to meet the needs of each individual customer.
• It provides an opportunity to establish interpersonal relationship which may bring a repeat purchase.
• It gives the buyer an opportunity to negotiate the terms of purchase.
• The salesperson is able to obtain firsthand information about the market which can be used to improve the product.
Disadvantages.
• It is time consuming because it involves bargaining, demonstration, asking and answering questions.
• It is the most costly method of communicating with prospective buyers as it is labor intensive.
• The salesperson can sometimes misuse the resources allocated to them.
• It has limited coverage since it is usually directed to one or few people at a time.
• It may be difficult to persuade actual and prospective customers where a salespersons lacks good communication skills.
skilled writter answered the question on May 12, 2018 at 16:57

Answer Attachments

Next:  State four advantages and four disadvantages of free gifts in product promotion.

Previous: State four advantages and five disadvantages of newspapers as a tool for advertisement

View more Business Studies Questions and Answers  |  Return to Questions Index

Exams With Marking Schemes

Related Questions