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State five advantages and five disadvantages of personal selling in product promotion.

State five advantages and five disadvantages of personal selling in product promotion.

Answers

Simon
Advantages.
• In personal selling the buyer is able to make informed decisions.
• The salesperson can demonstrate the operations and use of the product.
• This method is persuasive as it involves personal communication.
• It is more flexible than other methods because the salesperson is able to meet the needs of each individual customer.
• It provides an opportunity to establish interpersonal relationship which may bring a repeat purchase.
• It gives the buyer an opportunity to negotiate the terms of purchase.
• The salesperson is able to obtain firsthand information about the market which can be used to improve the product.
Disadvantages.
• It is time consuming because it involves bargaining, demonstration, asking and answering questions.
• It is the most costly method of communicating with prospective buyers as it is labor intensive.
• The salesperson can sometimes misuse the resources allocated to them.
• It has limited coverage since it is usually directed to one or few people at a time.
• It may be difficult to persuade actual and prospective customers where a salespersons lacks good communication skills.
skilled writter answered the question on May 12, 2018 at 16:57

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