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Explain the benefits to an organisation of developing a strong corporate culture.

Explain the benefits to an organisation of developing a strong corporate culture.

Answers

Lydia
Responses could include:
? Through uniforms, staff will form an identity with the organisation which should result in lower staff
turnover/absences
o Increased staff motivation because they feel part of the organisation/associate strongly with the culture
? A single corporate identity is seen by customers which means
they will then associate it with that organisation’s brands/
ethics/logos etc.
o Easily be recognised worldwide meaning customers
will feel comfortable with products wherever they are
? Values/beliefs/perks can attract quality staff which results in a better quality service
? Customer satisfaction can improve because the customers begin to associate with the brands/logos/ethics they like
o Can attract new customers as they agree with the aims
of the organisation
o Customers may become loyal…
? Staff can move between branches/departments more easily as they will all be using the same policies and practices
o Workspace design/layout…
o Open door policy…
lydiajane74 answered the question on May 31, 2018 at 12:14

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