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Eight benefits of blogging.
1, Search Engine Marketing
Spidering search engines like Google love websites that are regularly updated with fresh, well written, keyword -rich content. People will he able to find your website more easily (because Google will list more pages), Google will re-index your site more frequently (meaning new pages you put online will appear in the search results more quickly) and it will also give your rankings a boost
2. Direct Communications
Over time will you will build up a readership of people who have subscribed to receive updates to your blog, because they are interested in what you have to say. Every time you publish a new article it gets pushed out to all your readers giving you the ability to communicate directly with your target- audience.
3. Brand Building
A blog is a great way to get your brand in front of thousands of people who otherwise would never know you existed.
4. Competitive Differentiation
Makes your potential customers know the difference between you and your competitors. You will tell them on your blog! Show them how you work, what sets you apart and how your solution to their challenges is unique.
5. Relational Marketing
Successful selling is all about building relationships. By posting honest, transparent, heart-felt articles on your blog you will instill trust and respect in your potential customers. The best blogs are a 2-way communication where your readers can comment on your articles. This interaction gets them more involved and more engaged.
6. Social Media Marketing
Community sites such as Face book and MySpace, and social bookmarking sites like delicious, Stumble upon and dig can produce astounding results. If you are lucky enough to have one of your blog articles go „viral? on one of these sites you should brace yourself for a surge of new website visitors and possibly some high quality inbound links.
7. Media & Public Relations
The chances are that if you are running a blog but your competitors are not, most customers and media will contact you, not them,
8. Position yourself as an Expert
This attracts attention of readers.
9. Reputation Management
Blog helps to counter any negative press about your company or business.
10. Low Cost
Setting up a blog doesn?t cost very much and maintaining one costs practically nothing
marto answered the question on February 5, 2019 at 09:13
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