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Advantages of using Surveys as a business research method.
i) Surveys allow researchers to collect a large amount of data in a relatively short period of time.
ii) Surveys are less expensive than many other data collection techniques.
iii) Surveys can be created quickly and administered easily.
iv) Surveys can be used to collect information on a wide range of things, including personal facts, attitudes, past behaviors and opinions.
Disadvantages of using Surveys as a business research method.
i) Poor survey construction and administration can undermine otherwise well designed studies.
ii) The answer choices provided on a survey may not be an accurate reflection of how the participants truly feels.
iii) While random sampling is generally used to select participants, response rates can bias the results of a survey
jim items answered the question on March 7, 2019 at 16:51
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