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Give and elaborate two aspects of marketing efficiency

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1. Operational Efficiency

This component of marketing efficiency is concerned with the methods of reducing the cost of doing a certain job while not affecting the consumer satisfaction with the output. Hence this component is concerned with technical aspects of marketing and is often referred to as technical (or technological) efficiency.

2. Pricing Efficiency

This component of marketing efficiency is concerned with the improvements in the exchange process (i.e. the operation of buying, selling and pricing aspects of the marketing process) so that it will remain responsive to consumer direction. Hence this component is concerned with economic aspects of marketing and is often referred to as locative or exchange efficiency.

marto answered the question on March 15, 2019 at 07:36

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Give and elaborate two aspects of marketing efficiency

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