Questions and answers: Principles of Agricultural Marketing

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  • Outline the FIVE Ps in agricultural marketing.(Solved)

    Outline the FIVE Ps in agricultural marketing.

    Date posted: March 18, 2019.  Answers (1)

  • Give the forms of cooperation(Solved)

    Give the forms of cooperation

    Date posted: March 15, 2019.  Answers (1)

  • Give the advantages of Cooperation in marketing.(Solved)

    Give the advantages of Cooperation in marketing.

    Date posted: March 15, 2019.  Answers (1)

  • Give the different ways in which a farmer can sell a product.(Solved)

    Give the different ways in which a farmer can sell a product.

    Date posted: March 15, 2019.  Answers (1)

  • Give the Factors of production.(Solved)

    Give the Factors of production.

    Date posted: March 15, 2019.  Answers (1)

  • Give the The role of ICTs(Solved)

    Give The role of ICTs

    Date posted: March 15, 2019.  Answers (1)

  • What is the objective of collecting prices?(Solved)

    What is the objective of collecting prices?

    Date posted: March 15, 2019.  Answers (1)

  • Give the prices recorded by market Information Service(Solved)

    Give the prices recorded by market Information Service.

    Date posted: March 15, 2019.  Answers (1)

  • Give the characteristics of good information.(Solved)

    Give the characteristics of good information.

    Date posted: March 15, 2019.  Answers (1)

  • Give the Sources of Market Information(Solved)

    Give the Sources of Market Information

    Date posted: March 15, 2019.  Answers (1)

  • Give the Importance of market/marketing information.(Solved)

    Give the Importance of market/marketing information.

    Date posted: March 15, 2019.  Answers (1)

  • Differentiate between Market information vs marketing information.(Solved)

    Differentiate between Market information vs marketing information.

    Date posted: March 15, 2019.  Answers (1)

  • Give the definition; sources of role of Market information and intelligence:(Solved)

    Give the definition; sources of, role of Market information and intelligence:

    Date posted: March 15, 2019.  Answers (1)

  • Give and elaborate two aspects of marketing efficiency(Solved)

    Give and elaborate two aspects of marketing efficiency

    Date posted: March 15, 2019.  Answers (1)

  • Elaborate the concept and measurement of Market Efficiency.(Solved)

    Elaborate the concept and measurement of Market Efficiency.

    Date posted: March 15, 2019.  Answers (1)

  • Define Transaction costs(Solved)

    Define Transaction costs

    Date posted: March 15, 2019.  Answers (1)

  • Explain the Exchange functions(Solved)

    Explain the Exchange functions.

    Date posted: March 14, 2019.  Answers (1)

  • Give the marketing tools which can help farmers and agricultural traders to improve the profitability of their income-generating activities. (Solved)

    Give the marketing tools which can help farmers and agricultural traders to improve the profitability of their income-generating activities. 1 .Choice of product If an farmer wants to earn money by producing a product and selling it on the market, he has to first choose the right product.. He must start by asking himself a few questions: What does the consumer want? It makes no sense to produce something that no one wants. Even if the harvest is plentiful or the product is very easy to make, the selling price will be low and the farmers’ earnings will be very limited if no one wants to buy it. 2. Location of the market Farmers/agribusinesses can sell their products in many different ways. The easiest ways to market a product are to sell it to a middleman, a cooperative, or directly to a buyer on a contract basis. Many small-scale farmers choose to sell their products directly to the consumer, at a marketplace for example. These farmers have to first decide at which marketplace they want to sell their products. There are many possibilities. There are marketplaces in cities and in rural areas. Some are close by and others are far away. 3.The price of a product and the cost it will take to transport the product to a market will determine the choice of location. There is greater demand for agricultural products in cities than in rural areas. The prices of these products will therefore often be higher in the cities. On the other hand, the farmer will also incur more costs in transporting the product to the city. The price of a product often varies from market to market. As a farmer, you have to look for the market that offers the highest price for your product. In comparing prices you have to take into account the extra costs involved in getting to some markets. Moreover, different markets (supermarkets, export markets) may make their own demands on the quality of the product, the packaging, sorting, etc. 4.Transport Products generally have to be transported from the farmer to the consumer. It is important that the products do not get damaged during transport. Every type of product requires a different handling method. Some products cannot tolerate moisture, while other products cannot tolerate heat. Before an farmer transports a product he has to know what the right transportation method is. The product also has to arrive at the market within a certain time frame. It is important that agreements be made ahead of time, with the truck driver for example, about when the truck is expected to arrive and what the driver should do if the truck breaks down underway. The product has to retain its quality while being transported and has to arrive at the market on time. 5.Storage Before a product can be sold it often has to be stored. The quality of perishable products declines if they are stored improperly. Moulds, pests, water, heat, etc. can damage a stored product so much that it can no longer be sold. A farmer who is planning to sell perishable products at a marketplace, on a weekly basis for example, will have to find a good way to store them. Storing a product can also be a way to get a higher price for it. Many agricultural products are in ample supply during the harvest season. The prices of these products are therefore usually low. During the rest of the year, the prices are usually higher because the supply is lower. If the products can be stored without damaging their quality, they can often be sold for a higher price after the harvest season. However, storing products can involve risks. Even if prices are expected to increase after the harvest season, there is no guarantee that this will happen. If the prices stay at the same level, farmers will lose the money they spent to store the product. To store a product, the farmer has to buy or rent a storage facility and make sure that the product retains its quality. These extra costs have to be recovered. Therefore, before making the decision to store a product, you have to fully understand what the chances are that the price of the product will

    Date posted: March 14, 2019.  Answers (1)

  • Give the the importance of agricultural marketing to developing countries.(Solved)

    Give the the importance of agricultural marketing to developing countries.

    Date posted: March 14, 2019.  Answers (1)

  • Importance of Agricultural Marketing(Solved)

    Importance of Agricultural Marketing

    Date posted: March 14, 2019.  Answers (1)

  • Meaning of Marketing(Solved)

    Meaning of Marketing

    Date posted: March 14, 2019.  Answers (1)

  • Explain the types of market places(Solved)

    Explain the types of market places.

    Date posted: March 14, 2019.  Answers (1)

  • Give the factors that affect the supply of a product(Solved)

    Give the factors that affect the supply of a product

    Date posted: March 14, 2019.  Answers (1)

  • Briefly explain the factors that affect the demand for a product.(Solved)

    Briefly explain the factors that affect the demand for a product.

    Date posted: March 14, 2019.  Answers (1)

  • Explain demand, supply and price of a product(Solved)

    Explain demand, supply and price of a product

    Date posted: March 14, 2019.  Answers (1)

  • Define the market(Solved)

    Define the market

    Date posted: March 14, 2019.  Answers (1)

  • Give reasons why farmers/agribusinesses produce agricultural products?(Solved)

    Give reasons why farmers/agribusinesses produce agricultural products?

    Date posted: March 14, 2019.  Answers (1)


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