(i) Get competitors” credit reports.
(ii) Check out the local library.
(iii) Use the World Wide Web to learn more about competitors.
(iv) Visit competing businesses to observe their operations
(v) Monitor industry and trade publications.
(vi) Talk to customers and suppliers.
(vii) Listen to employees, especially sales representatives and purchasing agents.
(viii) Attend trade shows and conferences.
(ix) Study competitors’ literature and “benchmark” their products and services.
maurice.mutuku answered the question on August 1, 2019 at 07:24
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