Trusted by millions of Kenyans
Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Give applications of selling philosophy/concept.

Give applications of selling philosophy/concept.

Answers


Lellah
1. It is used is used when firms have overabundance/ overcapacity of products that they have to sell in order to deplete their inventories. This situation is commonly referred to in marketing as the "buyer's market" - a market condition characterized by low prices and a supply of commodities exceeding demand.
2. This concept is typically practiced with unsought products, those that consumers don't ordinarily think of buying such as funeral insurance.

Lellah answered the question on November 3, 2021 at 08:38

Answer Attachments

Exams With Marking Schemes

Related Questions