Factors Influencing Buyer Behaviour

Factors Influencing Buyer Behaviour

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1. Cultural factors: (Culture, Sub Culture and Social Class)
2. Social factors: (Reference Groups, family and roles and Status)
3. Personal factors: (Age and Life Cycle Stage, Occupation, Economic Situation,
Lifestyle, Personality and Self Concept).
4. Psychological factors: (Motivation, Attitudes, Perception, Learning and Beliefs)

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Titany answered the question on November 3, 2021 at 10:54

Exams With Marking Schemes

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