1) To reduce risk in deciding where, when, how, and to whom a product, service, or brand will be marketed;
2) To increase marketing efficiency by directing effort specifically toward the designated segment in a manner consistent with that segment's characteristics.
Lellah answered the question on November 5, 2021 at 06:45
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State the subcultures that consumers can be subdivided into.
(Solved)
State the subcultures that consumers can be subdivided into.
Date posted:
November 5, 2021
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Name the two distinct elements that the cultural profile of any society consists of.
(Solved)
Name the two distinct elements that the cultural profile of any society consists of.
Date posted:
November 5, 2021
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Define subculture.
(Solved)
Define subculture.
Date posted:
November 5, 2021
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Outline the significance of culture to marketing.
(Solved)
Outline the significance of culture to marketing.
Date posted:
November 5, 2021
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Discuss the three factors that affect a consumer making a purchase decision.
(Solved)
Discuss the three factors that affect a consumer making a purchase decision.
Date posted:
November 5, 2021
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State and explain factors that affect consumer buying decision process.
(Solved)
State and explain factors that affect consumer buying decision process.
Date posted:
November 5, 2021
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Describe the roles of studying consumer behaviour.
(Solved)
Describe the roles of studying consumer behaviour.
Date posted:
November 5, 2021
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Define consumer analysis.
(Solved)
Define consumer analysis.
Date posted:
November 5, 2021
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Answers (1)
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State why consumer profile/analysis is important.
(Solved)
State why consumer profile/analysis is important.
Date posted:
November 5, 2021
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Briefly explain consumer behaviour roles.
(Solved)
Briefly explain consumer behaviour roles.
Date posted:
November 5, 2021
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Give the contrasting characteristics of marketing research and marketing information system.
(Solved)
Give the contrasting characteristics of marketing research and marketing information system.
Date posted:
November 5, 2021
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Answers (1)
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Outline the factors to consider when choosing method to use in primary research.
(Solved)
Outline the factors to consider when choosing method to use in primary research.
Date posted:
November 5, 2021
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Answers (1)
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State the methods used in primary research.
(Solved)
State the methods used in primary research.
Date posted:
November 5, 2021
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State the advantages and disadvantages of primary research.
(Solved)
State the advantages and disadvantages of primary research.
Date posted:
November 5, 2021
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What are the advantages and disadvantages of Secondary research?
(Solved)
What are the advantages and disadvantages of Secondary research?
Date posted:
November 5, 2021
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Answers (1)
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Describe the two types of marketing research.
(Solved)
Describe the two types of marketing research.
Date posted:
November 5, 2021
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Discuss the roles/benefits/importance of marketing research.
(Solved)
Discuss the roles/benefits/importance of marketing research.
Date posted:
November 5, 2021
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Answers (1)
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Discuss the marketing information system.
(Solved)
Discuss the marketing information system.
Date posted:
November 5, 2021
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Answers (1)
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Identify and explain marketing problems and opportunities accurately.
(Solved)
Identify and explain marketing problems and opportunities accurately.
Date posted:
November 5, 2021
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State and explain the importance of marketing information system
(Solved)
State and explain the importance of marketing information system
Date posted:
November 5, 2021
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Answers (1)