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What are the factors to consider when doing product packaging?

What are the factors to consider when doing product packaging?

Answers

Lellah
1. Cost- effective packaging :how much are customers willing to pay for the packaging? E.g. preprinted cost such as the use of UPC codes. Packaging must be done at a reasonable cost
2. Must comply with the packaging regulations/ legal requirements,
3. Make product tampering evident to the reseller and customer
4. Need to consider consistency among package designs-Family packaging. Be compatibility or consistency with other packaging design
5. Must be informative i.e. need to inform potential buyers of new products content, features, uses, advantages and hazards.
6. Need to create a desirable image through color etc. Can be designed to appear taller or shorter (thin vertical lines for taller). People associate specific colors with certain feelings Red with fire. Do not package meat in green!
7. Must meet the needs of resellers-transportation, storage and handling.
8. Environmental responsibility, should consider packages that are recyclable, reusable or biodegradable.
Lellah answered the question on November 5, 2021 at 12:13

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