It is a bundle of mental and functional associations with the brand. i.e. brand identity is the noticeable elements of a brand (for instance - Trademark colour, logo, name, symbol) that identify and differentiates a brand in target audience mind.
Lellah answered the question on November 5, 2021 at 11:54
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State and explain branding strategies and policies.
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State and explain branding strategies and policies.
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November 5, 2021
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Give the roles of brand positioning.
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Give the roles of brand positioning.
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November 5, 2021
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Define brand positioning.
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Define brand positioning.
Date posted:
November 5, 2021
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State and explain the attributes of a strong brand.
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State and explain the attributes of a strong brand.
Date posted:
November 5, 2021
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Outline the importance of brand attributes.
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Outline the importance of brand attributes.
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November 5, 2021
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Define brand attributes.
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Define brand attributes.
Date posted:
November 5, 2021
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Outline the criteria for selecting a brand name.
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Outline the criteria for selecting a brand name.
Date posted:
November 5, 2021
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Discuss the different types of brands in marketing.
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Discuss the different types of brands in marketing.
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November 5, 2021
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What are the roles of branding?
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What are the roles of branding?
Date posted:
November 5, 2021
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Give the differences between products and brands.
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Give the differences between products and brands.
Date posted:
November 5, 2021
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Outline the pros and cons of test marketing in new product development stages.
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Outline the pros and cons of test marketing in new product development stages.
Date posted:
November 5, 2021
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State the challenges facing new product development.
(Solved)
State the challenges facing new product development.
Date posted:
November 5, 2021
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Give reasons why new products fail in the market.
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Give reasons why new products fail in the market.
Date posted:
November 5, 2021
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What are the requirements for a new product to succeed?
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What are the requirements for a new product to succeed?
Date posted:
November 5, 2021
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Discuss the new product development approaches.
(Solved)
Discuss the new product development approaches.
Date posted:
November 5, 2021
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What is the importance of new product development?
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What is the importance of new product development?
Date posted:
November 5, 2021
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Give two ways to achieve new product planning.
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Give two ways to achieve new product planning.
Date posted:
November 5, 2021
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Explain the term new product development.
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Explain the term new product development.
Date posted:
November 5, 2021
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Discuss the classification of consumer products.
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Discuss the classification of consumer products.
Date posted:
November 5, 2021
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Give the two types of user- based products.
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Give the two types of user- based products.
Date posted:
November 5, 2021
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