• Publicity is primarily informative
• Publicity is part of a program or print story and appears more objective
• Publicity is more credible than other promotional tools
Lellah answered the question on November 8, 2021 at 05:40
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Discuss the roles and functions of the elements used in business markets.
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Discuss the roles and functions of the elements used in business markets.
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November 8, 2021
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What are the elements of the communication model in marketing?
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November 8, 2021
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What are the roles of promotion in the marketing mix?
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November 8, 2021
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Outline the factors that affect selection of distribution channels.
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Discuss the four broad marketing channel systems
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November 8, 2021
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Define a marketing system.
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November 8, 2021
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Discuss the channel evaluation criteria.
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November 8, 2021
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State and explain the different types of intermediaries in marketing.
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November 8, 2021
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Discuss the importance of distribution strategy in the marketing mix.
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November 8, 2021
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What is a distribution channel in marketing?
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November 8, 2021
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Discuss the certain pricing tactics and adjustments companies use to achieve their goals.
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November 8, 2021
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Discuss the various types of product mix strategies.
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November 8, 2021
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Outline advantages and disadvantages of market-penetration pricing.
Date posted:
November 8, 2021
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State three conditions that must be met for market-penetration pricing to work.
Date posted:
November 8, 2021
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Give the advantages of market skimming pricing.
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November 5, 2021
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What are the conditions under which market skimming makes sense?
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November 5, 2021
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Discuss pricing approaches/methods.
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November 5, 2021
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Discuss the forms of demand- based pricing.
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Discuss the various types of pricing objectives.
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November 5, 2021
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Give the importance of product pricing.
Date posted:
November 5, 2021
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