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Importance of Marketing Environment

Importance of Marketing Environment

Answers

Faith
1.Essential for planning
An understanding of the external and internal environment is essential for planning for the
future. A marketer needs to be fully aware of the current scenario, dynamism, and future
predictions of the marketing environment if he wants his plans to succeed.

2.Understanding Customers
A thorough knowledge of the marketing environment helps marketers acknowledge and predict
what the customer actually wants. In-depth analysis of the marketing environment reduces (and
even removes) the noise between the marketer and customers and helps the marketer to
understand the consumer behaviour better.

3.Tapping Trends
Breaking into new markets and capitalizing on new trends requires a lot of insight about the
marketing environment. The marketer needs to research about every aspect of the environment to
create a foolproof plan.
Titany answered the question on November 12, 2021 at 06:59

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