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Although the letter is the most common form of written comm., We frequently overlook it’s importance. It stands as a test of one’s ability to think clearly and to use language effectively. Effective writing does not come by chance. It is a skill that can be developed. Some of the principles of effective writing are:
1. Promptness - As a rule, respond to the letter the day it is received .Otherwise you can acknowledge the letter and indicate how soon you can reply.
2. Accuracy -To be accurate you should check and double check you facts, figures, words, language, and tone. correct use of punctuation and grammar should be used. Instead of writing tomorrow or today the date should be mentioned.
3. Brevity - Don’t overload your letter with irrelevant details. Brevity consists in saying what needs to be said. Being brief does not mean saying lesser than what the occasion demands. Brevity is not to be achieved at the cost of clarity.
4. Clarity – Clarity of language and tone is important in written comm. Our letter should be in positive language. Too many ‘sorry’ or ‘no’, ‘don’t’ should be avoided. correct spellings and caution in using homonyms should be exercised.
5. Salesmanship – Every letter going from your desk should be the ambassador of your firm. It must carry a message and enhance your reputation.
6. ‘You’ attitude – Write your letter by keeping in mind the receiver. Avoid I’s or we’s.
francis1897 answered the question on March 15, 2023 at 12:01
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