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Personal and External Determinants of Consumer Behaviour: ABA 327:Consumer Behaviour

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Summary

Consumer buying behaviours are normally triggered by internal environment or rather,internal forces within an individual. Such behaviours could also be brought about by external factors that leads a consumer to buy goods in a certain manner. The forces that come from within are what we refer to as personal determinants of consumer behaviour .
Both personal and external factors will determine how a consumer is going to purchase certain goods and services.
Consumer behaviour plays an important role to the marketers as it helps them to know the kind of goods and services to produce and sell .
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