After the end of the program, graduates will be able to:
(i) Explain the importance of local and global social diversity in the practice of strategic communication.
(ii) Demonstrate and practice strategic communication in conformity with applicable legal and ethical principles.
(iii) Identify the social, cultural and economic role of strategic communication in society.
(iv) Conceptualize, design, implement and evaluate communication strategies and activities.
Entry requirements
(a) Be a holder of KCSE (or equivalent examination) certificate with a minimum aggregate of C+ and a minimum of C in English and Kiswahili and a minimum pass in Mathematics.
OR
(b) Be a holder of K.A.C.E certificate with a minimum of two principal passes and a subsidiary pass.
OR
(c) Be a holder of a Diploma with a Credit Pass in a relevant discipline from an institution recognized by the University Senate.
OR
(d) Be a holder of any other qualification accepted by the University Senate as equivalent to any of the above.
Holders of at least a two-year diploma in Media and Communication or equivalent, with CREDIT PASS or above from a recognized institution, will join Bachelor of Communication and Public Relations in year two semester one.
Course duration
Four years