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Responses could include:
? Brand advertises/promotes the product which
increases brand recognition
o Reduces spending on promotion/increases
sales/increases profits
? Customer loyalty which will lead to repeat purchases
? Perception of quality which means customers will
choose over rivals
? Ability to charge higher prices which leads to
increased revenues/profits
lydiajane74 answered the question on May 13, 2018 at 23:48
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