? Random sampling is when respondents are picked randomly whereas quota is picked from a group of people with specific characteristics
? Random uses pre-selected respondents who must be interviewed whereas Quota allows researcher to find respondents who fit the characteristics required
? Random is expensive to carry out because specific respondents must be interviewed and contacted until they are available whereas Quota is less expensive as the interviewer simply needs to find suitable respondents
? Random sampling reduces biased results because of method of selection of respondents but bias can occur with quota sampling as the interviewer decides who to question
lydiajane74 answered the question on June 1, 2018 at 15:03
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