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Give the Importance of market/marketing information.

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Market information is particularly valuable under the current forces of globalization, regionalisation and liberalization, in that producers, traders, processors and other market participants are made more aware of market opportunities.
To make informed decisions and manage risk, all stakeholders in the agricultural production-processing-marketing chain must have reliable and timely market information:

- Farmers need market information to make good production decisions, need to be informed about appropriate government policies or updates of them;
- Traders/processors/bankers require information to exploit business/trade opportunities provided by a liberalized market environment.
- The government requires information to be able to make appropriate policies and measure changes in the agricultural sector for economic growth, among other things.
- Development and relief agencies require information to more effectively assist the government in development, trade, food security and relief efforts.
Relevant information needs to be fed back to the communities from which it came to create awareness and enable the recipients to make informed decisions and participate more effectively in the development process.

marto answered the question on March 15, 2019 at 07:44

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Give the Importance of market/marketing information.

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