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What does the selling philosophy/concept state?

What does the selling philosophy/concept state?

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Lellah
The philosophy holds that consumers will not buy enough of the firm's products unless it undertakes a large scale selling and promotion efforts i.e. the sales philosophy/concept maintains that a firm has to aggressively promote and push its product to get picked up automatically by the consumers.
Lellah answered the question on November 3, 2021 at 08:44

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