Trusted by millions of Kenyans
LoginRegister
Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Browse exam papers
Or go directly to:
Class notes Holiday assignments Topical questions Other resources

Outline the steps that a company must follow in order to achieve a particular product or service positioning.

Outline the steps that a company must follow in order to achieve a particular product or service positioning.

Answers

Lellah
1. Understand what the target customers expect and believe to be most important when deciding on a purchase.
2. Develop a product or brand which caters specifically for the customers’ needs and expectations.
3. Evaluate the positioning and images, as perceived by the target customers of competing products in the selected market segment or segments.
4. Select a credible image that differentiates from competing brands and products on the basis of the characteristics of the brand or product, the needs and expectation of the target customers and their perception of competing brands’ positioning.
5. Communicate with the targeted customers about the product via promotion and make the product available at the right price.
Lellah answered the question on November 5, 2021 at 08:18

Answer Attachments

Next: Explain the term product positioning.

Previous: What does product positioning process involve?

View more Principles of Marketing Questions and Answers  |  Return to Questions Index

Exams With Marking Schemes

Related Questions