1. Facilitates identification of a product or brand i.e. attracts consumers' attention and encouraging purchase
2. Descriptive functions such as ingredients , nutritional, information and environmental friendliness such as recyclability of the product (green labeling)
3. Indicates the grade/quality of the product
4. Describes source of product, its content and major features
5. Shows how to use the product i.e. instructions on health and safety
6. Label can be a promotional tool through attractive graphics
7. Needs to fulfill government regulations e.g. providing adequate information concerning the contents of the package and allow value comparison among competing products or use of multi-lingual labels where applicable.
Lellah answered the question on November 5, 2021 at 12:18
-
Define a product label.
(Solved)
Define a product label.
Date posted:
November 5, 2021
.
Answers (1)
-
What are the factors to consider when doing product packaging?
(Solved)
What are the factors to consider when doing product packaging?
Date posted:
November 5, 2021
.
Answers (1)
-
What roles does brand loyalty play?
(Solved)
What roles does brand loyalty play?
Date posted:
November 5, 2021
.
Answers (1)
-
Define brand loyalty.
(Solved)
Define brand loyalty.
Date posted:
November 5, 2021
.
Answers (1)
-
Outline the attributes of brand identity.
(Solved)
Outline the attributes of brand identity.
Date posted:
November 5, 2021
.
Answers (1)
-
Give the importance of brand identity.
(Solved)
Give the importance of brand identity.
Date posted:
November 5, 2021
.
Answers (1)
-
Define brand identity.
(Solved)
Define brand identity.
Date posted:
November 5, 2021
.
Answers (1)
-
State and explain branding strategies and policies.
(Solved)
State and explain branding strategies and policies.
Date posted:
November 5, 2021
.
Answers (1)
-
Give the roles of brand positioning.
(Solved)
Give the roles of brand positioning.
Date posted:
November 5, 2021
.
Answers (1)
-
Define brand positioning.
(Solved)
Define brand positioning.
Date posted:
November 5, 2021
.
Answers (1)
-
State and explain the attributes of a strong brand.
(Solved)
State and explain the attributes of a strong brand.
Date posted:
November 5, 2021
.
Answers (1)
-
Outline the importance of brand attributes.
(Solved)
Outline the importance of brand attributes.
Date posted:
November 5, 2021
.
Answers (1)
-
Define brand attributes.
(Solved)
Define brand attributes.
Date posted:
November 5, 2021
.
Answers (1)
-
Outline the criteria for selecting a brand name.
(Solved)
Outline the criteria for selecting a brand name.
Date posted:
November 5, 2021
.
Answers (1)
-
Discuss the different types of brands in marketing.
(Solved)
Discuss the different types of brands in marketing.
Date posted:
November 5, 2021
.
Answers (1)
-
What are the roles of branding?
(Solved)
What are the roles of branding?
Date posted:
November 5, 2021
.
Answers (1)
-
Give the differences between products and brands.
(Solved)
Give the differences between products and brands.
Date posted:
November 5, 2021
.
Answers (1)
-
Outline the pros and cons of test marketing in new product development stages.
(Solved)
Outline the pros and cons of test marketing in new product development stages.
Date posted:
November 5, 2021
.
Answers (1)
-
State the challenges facing new product development.
(Solved)
State the challenges facing new product development.
Date posted:
November 5, 2021
.
Answers (1)
-
Give reasons why new products fail in the market.
(Solved)
Give reasons why new products fail in the market.
Date posted:
November 5, 2021
.
Answers (1)