1. Personal factors: an individual’s interests and opinions that can be influenced by
demographics (age, gender, culture, etc.).
2. Psychological factors: an individual’s response to a marketing message will depend on their
perceptions and attitudes.
3. Social factors: family, friends, education level, social media, income, they all influence
consumers’ behavior.
Titany answered the question on November 12, 2021 at 07:06
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