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Quality is strategic factor that works through virtuous cycle to enhance a company’s sustainable
competitiveness in the present time, every company is interested in
product’s quality because of the following reasons:-
- It increases customer satisfaction
- It enhances profitability – improved quality increases demand for the products or services
which enables the firm to charge high prices for the value differentiation that it offers.
- It lowers costs – process improvements have a direct bearing on costs because defects are
not free, rather someone is pad to make them, resources are used and opportunities for
making saleable product are lost.
- It increases productivity: - Quality improvement results in fewer delays, mistakes and
reworks which may result in increase in net output.
- It enhances competitiveness
- It enhances staff morale- Poor quality is demoralizing for staff because they spend time
coping with complaints and are frustrated when nothing seems to be done to relieve them.
- It increases flexibility in meeting the changing needs of the market.
- It improves customer service and delivery times.
It is therefore important for management to recognize the different way that the quality of the
firm’s product and services can affect the organizatio
NatalieR answered the question on May 10, 2022 at 08:15
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