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Marketing research on cognitive dissonance with effect to pricing strategy and consumer behavior

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Summary

Marketing Research on Cognitive Dissonance with effect to pricing strategy and its relationship to consumer behavior.

DEDICATION
I dedicate this research paper to my facilitator, who has tremendously supported my academic work throughout the semester.
I also acknowledge and dedicate this research work to my family especially my mother and dearly wife Catherine. I finally will not forget my lovely daughter Talia who motivates every step of my career life.

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