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Ideal features of brand and role of brands in marketing?

Ideal features of brand and role of brands in marketing?

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Hydah
The brand should be unique and distinctive
Brands should have thorough understanding of their target market
Brands should be done with passion to sustain it in the long term
It should be with consistency
Behind a successful brand good leadership should be exercised
For a brand to thrive in today's business team members should be competitive

Roles of branding marketing
Branding provides motivation and direction of staff
It tells us about you business DNA
It helps customers know what to expect
It represents you and your promise to your customer
It promotes recognition
It helps you st apart from the competition in the market



hydah kerubo answered the question on June 19, 2018 at 11:14

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