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Advantages of using celebrities as brand ambassadors
1)people believe that the product contributes to superstar status because it creates a picture that the product is s superior
2)It makes the product stand out among others in the market
3)it helps build a more than a multi million brand equity once celebrity are used as endorsers
4)It makes people remember different ads when they associate with there voices as well as their models
Disadvantages of using celebrities as brand ambassadors
1)Consumers may focus on the celebrity and not the product
2)Celebrities also make mistakes and when it happens it affects the brands they are endorsing
3)Celebrities get exposed so much therefore loosing their credibility
4)Endorsers effectiveness is reduced when there is bad fit between the endorsing person is a bad fit
hydah kerubo answered the question on June 19, 2018 at 10:55
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