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What assumptions does societal marketing concept make?

What assumptions does societal marketing concept make?

Answers


Lellah
• It assumes that "consumers' wants do not always coincide with their long-run interests or society's long-run interests and thus marketers should place the "emphasis on 'long-run consumer and societal well being" .
Lellah answered the question on November 3, 2021 at 10:15

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