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What does the relationship marketing concept focus on?

What does the relationship marketing concept focus on?

Answers

Lellah
• The concept has an emphasis on exchange relationship with customers that might be suitable in order to sustain long term success by delivering value to customers in a way that maintains or improves both the consumer's and the society's well-being.
• This concept focuses on relationship marketing that involves working closely with customers to build lasting relationships over time.
• It involves forging long-term partnerships with customers and contributing to their success.
• Understanding relationship marketing requires distinguishing between the discrete transaction and the relational exchange. The goal of the discrete transaction is to get customers (short-term goal-oriented), whereas the goal of relationship marketing is to get and keep customers (long term goal-oriented).
Lellah answered the question on November 3, 2021 at 10:28

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