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Give ways to overcome problems of demand fluctuation.

Give ways to overcome problems of demand fluctuation.

Answers

Lellah
a) Differential pricing- will shift some demand from peak to off-peak periods e.g. encouraging consumers to take advantage of special offers(such as discounts) during off-peak periods e.g. low cost movie during the day as opposed to normal higher cost in the evening, low or discounted hotel changes for weakness or discounted changes for tourism services during slack periods.
b) Cultivation of non-peak demand e.g. hotels develop mini-vacation weekends
c) Complementary services can be developed during peak time to provide alternatives to waiting customers e.g. cocktail lounges in restaurants and ATMs in banks
d) Reservation systems to manage demand level e.g. doctors, hotels, airlines employ them extensively
e) Market new services not affected by the existing capacity constraints
Lellah answered the question on November 5, 2021 at 09:18

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