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Give two ways to achieve new product planning.

Give two ways to achieve new product planning.

Answers

Lellah
1. Acquisition program:
• Corporate Acquisitions – acquisitions of companies with attractive product lines
• Patent acquisitions- a company buys the rights to new products from patent holders
• Licensing/ license-acquisition: acquisition of manufacturing rights of various products
2. New product development ( NPD) program :
• Internal new product development by research and development or
• Contract new product development by hiring independent researchers or new product development agencies to develop specific products for the company
Lellah answered the question on November 5, 2021 at 10:26

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