This is the development of original products, product modifications and new brands through the firm’s own research and development efforts. The process involves seeking and screening new product ideas, analyzing their commercial feasibility, developing and test marketing, launching the fully developed product ,then monitoring and evaluating its initial progress.
Lellah answered the question on November 5, 2021 at 10:07
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Discuss the classification of consumer products.
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Discuss the classification of consumer products.
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November 5, 2021
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Give the two types of user- based products.
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Give the two types of user- based products.
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November 5, 2021
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State the characteristics of service products.
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State the characteristics of service products.
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November 5, 2021
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State the characteristics of non-durable products.
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State the characteristics of non-durable products.
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November 5, 2021
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State the characteristics of durable products.
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State the characteristics of durable products.
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November 5, 2021
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Give ways to overcome problems of demand fluctuation.
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Give ways to overcome problems of demand fluctuation.
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November 5, 2021
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Outline the marketing implications.
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Outline the marketing implications.
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November 5, 2021
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Outline the similarities between goods and services.
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Outline the similarities between goods and services.
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November 5, 2021
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Explain the 4 levels of products.
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Explain the 4 levels of products.
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November 5, 2021
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Define marketing mix strategies.
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Define marketing mix strategies.
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November 5, 2021
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Discuss the benefits of product positioning.
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Discuss the benefits of product positioning.
Date posted:
November 5, 2021
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Outline major sources of product differentiation.
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Outline major sources of product differentiation.
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November 5, 2021
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Explain the term product de-positioning.
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Explain the term product de-positioning.
Date posted:
November 5, 2021
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Explain the term re-positioning.
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Explain the term re-positioning.
Date posted:
November 5, 2021
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Discuss the strategies for product positioning.
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Discuss the strategies for product positioning.
Date posted:
November 5, 2021
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What does product positioning process involve?
(Solved)
What does product positioning process involve?
Date posted:
November 5, 2021
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Outline the steps that a company must follow in order to achieve a particular product or service positioning.
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Outline the steps that a company must follow in order to achieve a particular product or service positioning.
Date posted:
November 5, 2021
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Explain the term product positioning.
(Solved)
Explain the term product positioning.
Date posted:
November 5, 2021
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Explain the requirements for successful /effective segmentation.
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Explain the requirements for successful /effective segmentation.
Date posted:
November 5, 2021
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State and explain factors that influence the choice of targeting strategy in marketing.
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State and explain factors that influence the choice of targeting strategy in marketing.
Date posted:
November 5, 2021
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