1. Consumer products: destined for the final consumer for personal, family and household use.
2. Business to business|( organizational product) : are products that satisfy the goals of the organization such as production ,resale or in daily operations. The same product can be purchased by both, for example a computer, for the home or the office.
Lellah answered the question on November 5, 2021 at 09:33
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State the characteristics of service products.
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State the characteristics of service products.
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November 5, 2021
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State the characteristics of non-durable products.
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State the characteristics of non-durable products.
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November 5, 2021
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State the characteristics of durable products.
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State the characteristics of durable products.
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November 5, 2021
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Give ways to overcome problems of demand fluctuation.
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November 5, 2021
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Outline the marketing implications.
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November 5, 2021
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Outline the similarities between goods and services.
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Outline the similarities between goods and services.
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November 5, 2021
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Explain the 4 levels of products.
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November 5, 2021
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Define marketing mix strategies.
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Define marketing mix strategies.
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November 5, 2021
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Discuss the benefits of product positioning.
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Discuss the benefits of product positioning.
Date posted:
November 5, 2021
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Outline major sources of product differentiation.
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Outline major sources of product differentiation.
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November 5, 2021
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Explain the term product de-positioning.
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Explain the term product de-positioning.
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November 5, 2021
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Explain the term re-positioning.
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Explain the term re-positioning.
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November 5, 2021
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Discuss the strategies for product positioning.
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Discuss the strategies for product positioning.
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November 5, 2021
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What does product positioning process involve?
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What does product positioning process involve?
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November 5, 2021
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Outline the steps that a company must follow in order to achieve a particular product or service positioning.
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Outline the steps that a company must follow in order to achieve a particular product or service positioning.
Date posted:
November 5, 2021
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Explain the term product positioning.
(Solved)
Explain the term product positioning.
Date posted:
November 5, 2021
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Explain the requirements for successful /effective segmentation.
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Explain the requirements for successful /effective segmentation.
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November 5, 2021
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State and explain factors that influence the choice of targeting strategy in marketing.
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State and explain factors that influence the choice of targeting strategy in marketing.
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November 5, 2021
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Discuss demographic segmentation in marketing.
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Discuss demographic segmentation in marketing.
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November 5, 2021
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Give advantages and disadvantages of demographic segmentation.
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Give advantages and disadvantages of demographic segmentation.
Date posted:
November 5, 2021
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