Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Or go directly to:

Class notes Holiday assignments Topical questions Other resources

Give the Importance of Price Variable in Marketing Mix

Answers

-Price is a source of income and profits unlike other marketing mix variables which are cost
generators
-Through pricing, the organization manages to support the cost of production, the cost of
distribution, and the cost of promotion.
-It is used when calculating firms’ profits which is the (total units x price) minus the total costs of production
- Price is used to express the value of a commodity/ good/services

Titany answered the question on November 12, 2021 at 08:12

Answer Attachments

Next: Types of yield curves

Previous: What are the pricing objectives in price marketing mix?

View more Principles of Marketing Questions and Answers | Return to Questions Index

Get ready-made curriculum aligned revision materials

Give the Importance of Price Variable in Marketing Mix

Answers

Exams With Marking Schemes

Related Questions