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Effects of Frustration on Employee Performance in an Organization, a Case Study of Rorok Tea Factory

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ABSTRACT
This study aimed at determining the effects of frustration on employee performance in the manufacturing sector, a case of Rorok Tea Factory. The study employed an exploratory research approach to collect data from a sample. That's Primary data was collected using self-administered questionnaires, on a face to face environment to ensure clarification of issues to the respondent and to attain high response rate and minimize errors. Secondary data was obtained through reviewing the existing literatures using literature review guide (study objectives). The data obtained was analyzed using both qualitative and quantitative data analysis techniques including frequencies and percentages cross tabulations where appropriate. The findings of the study revealed that even if very small, a firm has the opportunity to achieve its set goals, attain competitiveness and outmaneuvers its rivals if it constructs a culture that fully utilizes the opportunities that come with public relations techniques , it further found that a manager needs to select appropriate public relations techniques / options so that they may advance to a desired level of performance and it finally found that Managers can help the firms' employees increase its overall capacity by looking for unmet employee needs and communicating them to the public relations committee members and human resources experts as a way to increase their employee performances in return and recommends that due to the existence of the above mentioned limitations, future studies need to address the above limitations in order to obtain more convincing results. More specifically, special attention should be given to obtaining a bigger sample and lastly, continuation of the subject matter of this research could be based on a different case study in order to gain a richer and bigger picture of frustration in an organization on employee performance.
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