Research Project: Influence of Strategic Planning Practices on Organizational Performance

Institution: University Level

Course: Bachelor of Strategic Management

Content Category: Research Projects

Posted By: Drezline

Document Type: PDF

Number of Pages: 53

Price: KES 2500
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Summary

This is snipping edge research project whose quality is unquestionable. It is a perfect reference sample that will see you through developing a well thought project.

CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
The changing nature of the business environment have forced firms to reorganize their strategic plans as part of their corporate strategy because of its apparent role in contributing towards organizational effectiveness. Today both public and private sectors are embracing the adoption of strategic planning practices as a tool that can be used to facilitate their performances. Strategic planning is an essential component of strategic management. Trainer (2004) contends that strategic planning guides the framework for the formulation and implementation of strategies in an organization. Porter (2008) on the other hand insists on the importance of strategic planning in shaping the directions in the strategy adoption. Strategic planning focuses in the future and most managers have shifted their focus to strategic planning as a way of devising a sustainable approach towards the realization of strategic goals. The top management of most institutions prefers to have a strategic plan because it allows an organization to effectively manage its external changes (McKiernan & Morris, 2010).
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