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MKTG 218: Principle of Marketing Questions and Answers

Institution: Kenya Methodist University

Course: Bachelor of Marketing

Content Category: Summaries

Posted By: davidotarakwa

Document Type: PDF

Number of Pages: 5

Price: KES 50
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Summary

Marketing research and its process, factors to consider when choosing brand name,distribution strategy, how to price new product.

Brief Overview:

Define marketing research and explain marketing research process.
Marketing research is the process of collecting, analysis and interpreting information about a target market, customer, competitors and industry as whole. Marketing research is the foundation of any successful company and it can be used for a number of different purposes thus from identifying a new market to a launching a new business. The following are the market research process:
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