A Research Project: Consumer Perception Towards Hunger Marketing of Luxury Goods

Institution: University Level

Course: Bachelor of Commerce (Sales and Marketing)

Content Category: Research Projects

Posted By: Drezline

Document Type: PDF

Number of Pages: 71

Price: KES 2000
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Summary

This is an explicit research project that not only provides the basic orientation of the subject matter but also covers all the instrumental skills and techniques of conducting a research project that is needed by every student interested in conducting a research. As a sample, it offers more concrete understanding of the frameworks and unique models that a student especially partaking a marketing course needs to be equipped with.

1. INTRODUCTION
The growth of the consumption of luxury products has over a long time been influenced by a combination of socio-economic factors. Moreover, penetration of the Chinese markets by the western culture including the growth of consumer purchasing power has seen China become an important market for luxury goods. Research has shown that the marketplace for luxury goods is growing as the global economy rejuvenates (Alsem, 2015)........................................


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