Impacts of Internet Marketing on Product Adoption

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Summary

Business seminar report (buss 422)
Impacts of Internet Marketing on Product Adoption.

INTRODUCTION
Dave C. & Fiona E. (2016) describes product adoption as the process of users becoming aware of a product, understanding its value, and beginning to use it.
Kotler, P. (1999) defines internet marketing as a the process of promoting a business or band and its products over the internet.
Internet marketing is simply online marketing.
Joe W. (2015). Adoption process is the consumer decision stages that lead to innovation acceptance or rejection.
The impacts of internet marketing on product adoption and adoption process are discussed

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