Minimum entry requirement:
A passing score on the CPRM Examination.
Bachelor Degree in any field and;
A minimum of 1 year experience in public relations/business communication or related field.
A Minimum of 25 hours of business communication approved training.
Exam Outline:
Module 1 : Communication and the Roles of Public Relations
Module 2 : External Public Relations Sources
Module 3 : Working with Suppliers, Publishers, Printers, Photographers and Designers
Module 4 : Making Videos
Module 5 : Exhibitions and other Events
Module 6 : Promotions and Functions
Module 7 : Visits, Sponsorship and Educational Activities
Module 8 : Working with the Media
Module 9 : Public Relations: A Management Function
Module 10 : Ethics and Law
Module 11 : Communication Models and Theories
Module 12 : Research, Planning, Implementation and Evaluation
Module 13 : Crisis Communication Management
Module 14 : Management Skills Issues
Module 15 : Business Literacy
Module 16 : Media Relations
Module 17 : Using Information Technology Efficiently
Module 18 : Advanced Communication Skills
Module 19 : PR History Highlights
Module 20 : New Product Development
Module 21 : Product Management
Module 22 : Advertising and Promotion