The major challenge facing Keroche is political interference. This normally comes from politicians who keep attacking the company for self-interests.
Secondly, there is interference from wealthy famous tycoons who want to control the company because of its diverse market segment.
Legal problems from agencies like the Kenya revenue authority for tax noncompliance.
Competition from other peers that produce cheaper products.
Unfair competition from companies that produce similar counterfeit products that are extremely cheaper.
Claims from the public over unhealthy products which is not the case.
Huge operational costs due to increased taxes and trade permits from the government.
Procedural and expensive requirements by the government with regards to launching new brands of brews.
There is also competition from imported brands in the brews that are cheaper. This is because of low products costs in the parent countries producing the same products.
The complex nature of liquor industry which becomes a threat to the survival of Keroche Breweries. Due to the increased counterfeit liquor in the market, many stakeholders are on the watch on liquor industry suggesting best preventive measures which in turn affect the sales of Keroche Breweries industry. Additionally, the government’s changing administrative measures to curb counterfeit liquor has led to ban on certain brands of liquor affecting the return on investment of Keroche negatively.
The closure of liquor deports and bars countrywide due to the crackdown carried by the government has reduced the volume of sales of Keroche breweries.
chris10 answered the question on April 4, 2018 at 16:40
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