Trusted by millions of Kenyans
LoginRegister
Study resources on Kenyaplex

Get ready-made curriculum aligned revision materials

Exam papers, notes, holiday assignments and topical questions – all aligned to the Kenyan curriculum.

Browse exam papers
Or go directly to:
Class notes Holiday assignments Topical questions Other resources

Give applications of relationship marketing concept.

Give applications of relationship marketing concept.

Answers

Lellah
• The firm embarks on building relationships with the right people for long-term profits..
• A focus on satisfying customer needs helps build the trust that can result in a mutually beneficial and satisfying long-term relationship.
• All strategic marketing decisions are based consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer.
• Profits can be obtained through relationships by: acquiring new customers, enhancing the profitability of current customers and extending the duration of customer relationships

Lellah answered the question on November 3, 2021 at 10:29

Answer Attachments

Next: What assumptions does relationship marketing concept make?

Previous: What does holistic marketing concept state?

View more Principles of Marketing Questions and Answers  |  Return to Questions Index

Exams With Marking Schemes

Related Questions