Course Content/Outline
1) Introduction to research
Definition of the terms research and business research
Purpose of research
Importance of research
Research as scientific area of investigation (hallmarks of scientific research)
Characteristics of a good research
Definition of basic terms used in research
2) Types of research
3) Research design
Meaning of research design
Need for research design
Features of a good design
4) Sampling
5) Methods of data collection
6) Data analysis
7) Problems encountered by researchers in developing countries
8) Ethical issues in Research