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BBA 314: Public Relations Notes

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Summary

BBA 314: PUBLIC RELATIONS

OBJECTIVES OF THE COURSE
At the end of this course, students should be able to:
i. Define Public Relations
ii. Identify the PR Characteristics
iii. Difference between Public Relations and Publicity, Marketing and Propaganda
iv. Define the Roles of a Public Relations Officers and Public Relations Consultants
v. Reasons for defining the public’s of Public Relations
vi. To appreciate the role of Ethics in Public Relations
vii. Explain the Relationship between Public Relations and Employees, Consumers, Community, Media and Crisis
viii. Explain the role of PR in Exhibitions and Conferences
ix. Analyze various case studies in Public relations
x. Use the six- point Model PR Planning Model in Planning PR programs
xi. Explain the Trends in PR in Developing and Developed Countries.
......................................

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