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Discuss the negative and positive impacts of social media on SMEs in Kenya

Institution: Kenyatta University

Course: Bachelor of Business Administration

Content Category: Summaries

Posted By: izulu1999

Document Type: PDF

Number of Pages: 16

Price: KES 300
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Summary

BUSS 221: Fundamentals of entrepreneurship
Discuss the negative and positive impacts of social media on SMEs in Kenya.

POSITIVE AND NEGATIVE IMPACTS OF SOCIAL MEDIA TO SMALL AND MEDIUM ENTREPRISES
Introduction
Social computing involves the use of online social media tools such as: facebook, twitter, youtube, whats App and linkd ln to reach customers in innovating ways.
Businesses of all types are getting involved in social media in an attempt to reach new customers and reinforcing their ties with existing customers......................


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