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Htm414:Events Management Question Paper

Htm414:Events Management

Course:Bachelor Of Science In Tourism Management

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2011/2012
FIRST SEMESTER EXAMINATIONS FOR THE DEGREE OF BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
HTM414:EVENTS MANAGEMENT

DATE:THUR 1ST DEC,2011 TIME:11.00AM-1.00PM

INSTRUCTIONS

Answer question ONE and any other TWO

Q1
(a)Discuss the various typologies of events in the global tourism industry (10mks)

(b)Highlight the factors you would consider in marketing an event (10mks)

(c)Explain the negative and the positive economic impact of tourism in a destination (10mks)

Q2.As a consultant,you have been selected to host a mega event at the Kenyatta International Conference Center (KICC.Explain the procedure you would use for the event research and the challenges you are likely to encounter as you prepare (20mks)

Q3.Highlight the Managerial qualities required of a manager in the tourism industry (20mks)

Q4.Events management is a major sector in the tourism industry in the world today.Discuss the major challenges facing the sector in the world today (20mks)

END

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