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Cam 204: Strategic Management Question Paper

Cam 204: Strategic Management

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE 3 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 204: STRATEGIC MANAGEMENT (DAY CLASS)
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) You have landed a new job as the strategic advisor to the CEO of Coca-Cola Kenya. You
immediate task is to undertake an internal analysis of the firm and advice the CEO
accordingly. By use of the Boston Consulting Group portfolio analysis framework, give
material advice to the firms CEO.
[10 Marks]
b) Modern strategists are greatly engrossed in the debate of the effective adoption of the Balanced
Scorecard in management of business and even non business entities. In light of this
observation, describe the Balanced Scorecard approach citing its pros and cons.
[10 Marks]
c) General Motors is one of the renowned vehicle manufacturers in Kenya. Describe the generic
strategy used by this firm and give an account of the limitations of generic strategies.
[10 Marks]
QUESTION TWO
a) Market development is one of the strategies suggested in the Ansoffs model as a best fit for a
firm pursuing external growth. Discuss what market development entails.
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[10 Marks]
b) Orange mobile phone Ltd. In making its debut entry into Kenya, employed an international
growth strategy. Identify the strategy and discuss its strengths and weaknesses.
[10 Marks]
QUESTION THREE
a) Strategic decisions cover the scope of a business in the long run, are critical to its vision
attainment and should never be designed in haste. Using supportive examples, describe the salient
features of strategic decisions.
[10 Marks]
b) Internal analysis enables a firm understands its ability to function successfully in its business
environment will revolve around an understanding of its strategic capability. Review the key
factors considered by an organization in its strategic capability analysis.
[10 Marks]
QUESTION FOUR
a) Kenya has been hit by a surge in collapse of companies in the recent past. Elaborate on the
symptoms of a company in decline and explain the strategies at the discretion of a company in
decline.
[10 Marks]
b) One of the key challenges faced by contemporary managers is management of change following
the adoption of strategic decisions. Explain the reasons why people would resist change and some
approaches to overcoming this resistance.
[10 Marks]
QUESTION FIVE
MTN is one of the leading mobile phone service providers in the world. They are considering entry
into the Kenyan Market. They have sought your expert opinion on this subject. Using the Porters
framework review the competitive environment of this industry and advise them accordingly.
[20 Marks]

Cam 204: Strategic Management Question Paper

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