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Dma 410 Question Paper

Dma 410

Course:Channels Management

Institution: University Of Nairobi question papers

Exam Year:2012

UNIVERSITY OF NAIROBI
SECOND SEMESTER EXAMINATIONS 2011/2012
FOURTH YEAR EXAMINATIONS FOR THE DEGREE OF
BACHELOR OF COMMERCE
DMA410: CHANNELS MANAGEMENT
DATE DECEMBER 21,2012 TIME: 6.00PM – 8.00PM
INSTRUCTIONS
1. Attempt question ONE and any other TWO questions
2. Use appropriate examples

Question 1
a) Using relevant illustrations discuss any four channels environments (20marks)
b) Explain the concepts of non store retailing and electronic channels (10marks)
Question 2
You are a marketer of pharmaceuticals products, discuss using examples how you would motivate channel members (25marks)
Question 3
Evaluation of channel members is critical. What variables would a marketer use to evaluate the sustainability of channel members (20marks)
Question 4
Explain the functions performed by channel participant in relation to the following marketing mix variables
Product decisions
Price decisions
Promotion decisions
Distribution(placement decisions) (20marks)
Question 5
Discuss the paradigm of channels design
(20marks)

Dma 410 Question Paper

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